10 uppsatser
Hur interaktivitet skapar engagemang och lojalitet
Digital marketing has been changing continuously and rapidly since the introduction of Web 2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users in their digital marketing by providing with interactive contents in digital campaigns. The digital …
En studie kring riskerna att vara social i sociala medier
… is more one-way communicative and visual in its interaction, rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within social media without adjusting to the new rules of communication …
En utvärdering av klusterkampanjen "Den digitalt nyfikne" på ett folkbibliotek
This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public …
Analys av en novell
This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public …
… of the build-up phase of a re-emerging campaign method: analogue meetings in a digital age.
TikTokifierade varum?rkestrategier. En kombinerad kvantitativ och kvalitativ studie av hur svenska modef?retag utformar inneh’ll i relation till plattformskultur p? TikTok
… semiotic resources. It also uses theories of platform logic, which describehow digital platforms influence the conditions, norms and standards for visibility. Together theseperspectives make it possible to link concrete expressive choices, such as trending sounds and …
… have a distinct target group for each product. Brunneby uses marketing via digital newsletters, their web page and, to some extent, different events. For those customers who are not familiar with Brunneby, the packaging design is the main channel of marketing. One noticed …
… have a distinct target group for each product. Brunneby uses marketing via digital newsletters, their web page and, to some extent, different events. For those customers who are not familiar with Brunneby, the packaging design is the main channel of marketing. One noticed …
… have a distinct target group for each product. Brunneby uses marketing via digital newsletters, their web page and, to some extent, different events. For those customers who are not familiar with Brunneby, the packaging design is the main channel of marketing. One noticed …
… have a distinct target group for each product. Brunneby uses marketing via digital newsletters, their web page and, to some extent, different events. For those customers who are not familiar with Brunneby, the packaging design is the main channel of marketing. One noticed …
